Assassin’s Creed Shadows
New-Gen Features Trailer

Role: Creative Director, Writer

Inspired by the concept of ‘nagomi’, a Japanese philosophy about calmness, harmony, and emotional balance, we created a trailer to showcase not just the new-gen features of Assassin’s Creed Shadows, but juxtapose the stunning serene moments of tranquility and peace with the chaotic and visceral sequences of brutality and violence. What emerged was a captivating, can’t look away balance of beauty and bloodshed.